Sunny Side Up_Jaclyn Arens

The clean layouts for Sunny Side Up caught my attention. Minimal color- there's only yellow in the title, beginning page & Eran Shakine's original work.  

I enjoy the separate pages for the title and illustration- it gives the audience the space and time to focus their attention on both relativity. This information provides me with good lessons for the future, such as having a continuous measurement on the pages and to land on a font that's eye friendly.   

Beachlife - Mia Sara Santana

I was really drawn to the clean, modern look of these layouts, and the ample use of white-space. The bold header typography, contrasted with the smaller body type, flowed very nicely. Creative use of their grids.

Sympathy for the Devil

The aspect I found most attractive in this specific catalogue were the way in which they displayed the photographs, and how the designers added great variety just by doing so. I enjoy the way the played with the grid and found new ways to draw interest to each individual spread.

Beyond Gemetry

The measure changes for each little part of each section. The book has wonderful variations that provide a nice view into how things work together to create a solid system.

Production and Page Format

PRODUCTION/PAGE FORMAT

• Trim size dependent on content- size and scale of photos and amount of text
• All of our books had a vertical layout
• Page sizes allows the work to be showcased in different ways:
• Some books were smaller and didn't have much room to experiment with radical design choices. They showcased simple documents of the works in a more structured and consistent layout.
• Other larger books had much more freedom to play with different layouts and typically included a bigger variety in the type of content.
• An advantage of having an unusual trim size is you can really capture attention depending on the work that is being presented. Although it may be a disadvantage because you can pigeon-hole yourself; the size may not allow to make certain decisions, and possibly compromise communication.
• Some of the books had different paper stocks
• typically a mixture of glossy and matte
• what paper used depends on the content
• glossy- images
• matte- text
• covers are thicker too- enhanced versions of body copy (for paperbacks)

Massin-Laetitia Wolff

These spreads are from a book about Robert Massin, a French book designer. Not only are the spreads inspirational, but so is the actual work. The way his books are showcased is very interesting. It ranges from orderly, to more disorderly depending on what the content allows.

Parts of an Exhibition Catalog

The parts of an exhibition catalog vary from book to book, but not so much that there isn't a definite pattern of what belongs in one. We grouped each part into one of three sections based on where it normally appeared in the books we looked at. The front matter is first and precedes the main content; both are followed up by the back matter.

Front Matter

• Cover/Dust Jacket/French Flap
• Blank page
• Title page 
• Book curator
• Authors
• Designers
• Exhibition title (shared with book).
• Publication Information
• Table of Contents
• Sponsors/Lenders to Exhibition
• Foreword

Main Matter

• Essays
• Picture/Plates

Back Matter

• Notes
• Bibliography
• Exhibition Checklist
• Section pages/Divider
• Chronology
• Index

The order of each part wasn't always in that exact location, but it was reliably in the section provided.

Alexander McQueen- Savage Beauty

At first I choose this exhibition catalog because of the cover, but then I saw all the gorgeous imagery and I was sold. The layout is very clean and simplified with full page image spreads. The type is elegant and does not distract from McQueen's work. The size of the photography in this catalog makes me feel as though I'm in the original exhibit.

The Dangerous Book Four Boys - James Franco

This book is about an exhibition James Franco did, it has a mixture of film, sculpture and installations. I chose it because James Franco is gorgeous, but also because it was a mixture of traditional type layout, as well as untraditional (in terms of the handwritten text& illustrations throughout the book). I really enjoy the text layouts where they are incorporated to the images. . 

The Georgia O'Keeffe Museum

The Georgia O'Keeffe Museum catalog has a nice, traditional layout. There is a single column of type for the main text which remains constant until the end, where it splits into 2-3 columns for the chronology, index, and bibliography. Margins and grids are fairly constant as well. There are maybe just two photos in the entire book which are flush with the page. O'Keeffe's classic paintings are a burst of color and excitement against the tame typography and layout. There's even an added surprise of some pages folding out to allow more real estate for larger artworks.

Optic Nerve: Perceptual Art of the 1960s

Optic Nerve is a great example of an effective grid system. The content can be visually overstimulating which is nicely contrasted by simple, clear typography. A good portion of the artwork is square-shaped and the relationship with tall columns of text is simple and effective.

Andy Warhol - Enterprises

 Ciao a tutti!

I chose this book because the gold leafing on the side of the pages caught my eye and stood out amongst the rest. But also, because of the successful use of a lot of negative space. I have always been intrigued by the balancing of negative space with limited amounts of typography, and I feel that this book has done just that.

-Justin Hernandez