Monday, April 8, 2013

Gumlands - New Zealand Geographic 110


This design for the article Gumlands: Forgotten Treasures of the North for the magazine New Zealand Geographic Issue 110, is simple. It showcases the wildlife or other treasures of what I assume to be Northern New Zealand. It mostly uses the condensed sans serif as a display time, sometime it pairs it with heavy weighted slab to help it stand out. The body text is another sans, but one that is a lot more readable in body copy.

I like the overall simplicity (or the appearance that makes it simple). I have to say that I was drawn to the full page image for the start of the article. Some similar things will need to be done for my catalog.

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