While Fili's designs incorporate a wide range of typographic styles, I feel that the style most representative of her is the elegant, polished script which flows across more than several of her pieces. Each of her font choices (which I assume she designs herself—no font names are given or can be found) reflects the personality of the piece on which it resides. For example, in the photo below of the Bella Cucina cooking products, the hand-colored engravings and delicate typographic treatments give a very sophisticated, high-quality look to the packaging. The rest of the photos are of a monograph spanning Fili's work, a logo for New York bistro Artisanal, a book housing a collection of rare script fonts, and a seal for the 100th anniversary of Good Housekeeping.
Fili's typography is quite a contrast from what I usually gravitate towards. I love big, bold typefaces that tend to take up most of the real estate of whatever material or product they are inhabiting. I find Fili's script typography quite beautiful in how it gives an heir of sophistication and flatters the space in which it exists. It's important for me to consider that an elegant script font can have as much impact as a bold, sans serif font. I would definitely like to incorporate this style into a project this semester—specifically for a packaging/branding product.
http://www.louisefili.com/
http://www.sterlingbrands.com/design/design_matters.php
http://observermedia.designobserver.com/audio/louise-fili/37572/
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