(series)
Craig Crutchfield, designer
David Kampa, design director
Brian Jordan, writer
James Mikus, executive creative director
McGarrah Jessee (Austin, TX), ad agency
Shiner Beers, client
From Communication Arts, I was attracted a lot to the Shiner Beers campaign. Shiner made its way into the ale category, leaving the Shiner’s traditional brews. I think they successfully communicate its younger, livelier, more spirited personality through every element of the launch. The Wild Hare Pale Ale packaging is designed to really stand out on the shelves with a bold color palette and typography the captures the beer’s irreverence and mischief. The typefaces used are Alpine Gothic and Dogma, which work really well with each other.
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