Split Personality - Fox Quarterly

Fox Quarterly is a catalog sent out 4 times a year. They can fall under a variety of categories: moto, bike, and season. The catalogs contain the new products as well as the occasional article on a person sponsored by Fox. This particular image is from the Fall 2012 catalog.

I found an article's title page to be interesting. It uses a slab-serif display face for the headline, and I could not find the font's name. It uses a bold and light weight for the words to push the concept of the title. The word personality is also unconventionally split with a hyphen in the headline to further push the concept. I thought this was well done. It definitely says split personality to me. I want to be able to incorporate clever things like this when I use type in my projects in the future.