I’m not sure how many country music fans we have among us,
but since this week is an open topic, I thought I would share a little bit with
you all. When searching for songs on YouTube, the majority of the material
consists of about 1,000 different “lyric” videos that simply stream the audio
and run the lyrics on a generic slideshow—zero conceptual points for them! I
came across Blake Shelton’s “Sure Be Cool If You Did” official lyric video,
which adds an exciting twist to normal lyric videos and exerts an emphasis on
typographic design that most others lack. I initially thought it was
interesting due to the fact that very few artists actually put out an “official
lyric video”. They usually leave it up to the amateurs of YouTube that guess at
half of the lyrics and present a video that is, visually, unappealing to look
at.
The typography choices applied to the lyrics help set the
tone for the song and act as a visual enhancement to the settings of each shot.
All of the typefaces have a country or “bar-scene” theme and help to develop
the mood of the song. I appreciate the deviation from the normal, boring lyric
videos and enjoy the complimentary relationship between the visual appearance
of the words and the lyrics they are portraying.
Here are a few highlights from the video:
And here's the link if you're feelin' a little country:
http://www.youtube.com/watch?v=JUX2YIpH0r4
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