Emil Ruder's Typographie

http://farm3.staticflickr.com/2635/3923214090_1473d6411c_o.jpg

An example of typography in use that interested me was the book cover for Emil Ruder's Typographie. 

The book, originally published in 1967, aimed at educating typographers and graphic designers on the fundamentals of typography. It also helped spread the International Typographic Style (or Swiss School), which Emil Ruder developed. 

The International Typographic Style emphasized the importance of sans-serif typefaces and the need for a grid system that produced asymmetrical layouts. Emil Ruder supported the idea that form follows function, and he believed that text lost its value when it could not be read.

I feel like the book cover for Typographie expresses the ideas behind the International Typographic Style, because it shows a sans-serif typeface, an asymmetrical layout, and the text is readable, despite the letters being backwards.

I like how the letters of the book title are backwards and stacked along the left side of the cover, yet the title is still legible. It makes the viewer think about the author/designer's design choices. I also like the contrast of black and white in this cover design. I'd like to try to incorporate something like this into one of my future designs.