Showing posts with label Jennifer McCarthy. Show all posts
Showing posts with label Jennifer McCarthy. Show all posts

Monday, April 8, 2013

Awesome book on Behance

I found this book on Behance and really liked the different type they used. One was super stencil/decorative while they used a more plain one for the body. Overall it came together really nice and I also really enjoyed the color palette.

Leitureas de Margues da Silva 
(Readings of Marques da Silva)
Joao Lima (Porto,Portugal)


 





Wednesday, March 20, 2013

The Guggenheim Collection

I chose a book about the Guggenheim Collection to show how they designed for a wide range of artists, sculpture, installations, as well as the architecture of the museum itself. I think given the amount of information they were given the designers did an amazing job figuring out different spreads that still fit the same vein but at the same time didn't make the reader feel like it was the exact same spread over and over causing people to feel bored. I also really love how beautiful they did the two page photo spread of the interior of the space such as the spiral staircase example below alone with the shot of one of the exhibits. Enjoy!
















Imagery Group

We were focusing on imagery in our exhibition books. Between the 5 books we were looking at we found many things different as well as many things the same with the way the images were handled. For example in a few of our books there was a obvious grid they were going off of such as the boxed images in Elizabeth's example and also the book we were given by Mia had a different grid as well. Both grids were completely different due to the face they were chosen for different reasons. The one on Margaret Kilgallen was kid of a "clustered" style grid of images which was most likely chosen since her style of art is also in that "clustered" style. Most of our other books were photography or paintings and sculpture installations which some bled off the page and others were strategically placed within the margins amongst plenty of whitespace. It was interesting to see the different play in the exhibition book for the Guggenheim versus the one about transcendence in art. In the Guggenheim book you see a clear approach that was very clean and organized with the intention of trying to just simply showcase the amazing work that is there while the other book had different things going on in different images leaving some full page bleed and others with multiple photos per page. The photographs in Emily's book represented the softness of the artwork which was appropriate for the exhibition while the Guggenheim is covering a much more wide range of art leaving that style a little more basic. In most all of the books the images were in CMYK except Jaclyn's book had some two-toned images as well. The books we were looking at were:

-The Guggenheim Collection (Jennifer)
-Margaret Kilgallen; In the Sweet Bye and Bye (Mia)
-Michael Sailstorfer Forst (Elizabeth)
-The Inward Eye; Transcendence in Contemporary Art (Emily)
-Eran Shakine; Sunny Side Up (Jaclyn)












Thursday, February 21, 2013

Human Letters



"The use of people’s body as a display medium in exchange for money has been a fairly common vision in the streets of London for almost two hundred years. One of the only work prospects for non-English speakers involves standing on a busy street while holding printed advertising at the end of a stick or wearing it on boards around their neck, a position known as human billboard). 
Using the human body as a message display facility is a way of evading a tax on advertising by making it mobile, but also by using the humanity of the subject and its “freedom of speech” as a legal argument.

The flexibility of this casual form of communication, combined with the performative potential of togetherness, provided the right components to start thinking of a malleable letterform expressing an ephemeral message."


http://www.behance.net/gallery/Letterform-for-the-Ephemeral/361312

I found this on Behance and really just fell in love with it. I thinks its great especially against the black background and really kind of awesome how perfectly they were able to make the letters. The above blurb is about the piece and I really didn't think about this piece in the same way when I just looked at it before reading about it. It really is crazy how often we do see people holding advertisements on the street or even homeless people with cardboard signs and I never once thought of flipping the idea and using people. Anyways figured this was perfect for expressive type and hope you guys enjoy! 






Friday, February 15, 2013

Abstract Expressionist New York- MoMA


So I was browsing through the inspirational links that were given to look at for inspiration and I found this exhibit to be extremely eye catching in my opinion. I absolutely love the color choice and the fact that the whole exhibit works beautifully together. From piece to piece you couldn't mistake that they were all part of one whole with the design of this exhibition. 




"Drawn entirely from the Museum’s vast holdings, Abstract Expressionist New York underscores the achievements of a generation that catapulted New York City to the center of the international art world during the 1950s, and left as its legacy some of the twentieth century’s greatest masterpieces."


I really enjoy how the main title and the design of that idea follows throughout the exhibit. For example the titles of each floor are styled in a similar way. The Big Picture, Rock Paper Scissors, and Ideas Not Theories were all the different floors and themes in which they set up the gallery depicting what kind of art was on which floor. Overall I think they did a great job on the overall campaign of the exhibition and the time they spent on this can be seen in how well it all came together. Hopefully my exhibit will be able to be as well put together as this is! Enjoy!





Sunday, February 10, 2013

MOD Magazine




MOD is a magazine that showcases Fashion , Architecture and Graphic design. In regards to layout there was no particular style so it allowed creative freedom while trying to remember the target audience.


I chose MOD magazine because it had some interesting layout and body copy which I found browsing on Behance. Most of the time body copy is very simple and plain and the display type usually gets most of the spotlight. I thought the design was very well thought out and I also enjoyed how depending on the section you were looking at you got a similar feel. For example the architecture section above was very clean cut and showcased the photos nicely with the characters kind of breaking the frame with the photos as the background which leads your eye nicely down to the copy. Another thing I really enjoyed about all these spreads was the amount of whitespace they used and how they used it. It is very effective and overall is just very attention grabbing and pleasing to the eye. Below in the fashion section the play between photos and copy is really interesting and I believe done well. Enjoy!





Thursday, January 31, 2013

Smokey Denmark's


So the other day on 35 I saw this same truck and noticed it was different and kind interesting and I really was drawn to all the type all over it. I didn't take a picture of it or anything of coarse and then later that same day I was in class and someone had mentioned this company and I found out that it was actually a design done by McGarrah Jessie which I thought was pretty cool. I looked up some pictures and thought I would share because I really enjoy how they took all these different type faces and used them together to work as a whole system. The overall result was very nice and the rebrand turned out awesome!

If you want to check out more:
http://www.mc-j.com/work/smokey-denmark/view/smokey-denmark/outdoor


Sunday, January 27, 2013

Frontage Typeface


Frontage Typeface:
Frontage is a charming layered type system with endless design possibilities using different combinations of fonts and colors. Achieve a realistic 3D effect by adding the shadow font or just use the capital letters of the regular and bold cut for stark artwork.

The typeface's design is based on a simple grid which creates the friendly, handcrafted look of facade signs. It is generously spaced for maximum impact of your message. 

As a display typeface Frontage loves color and is suitable for headlines and logotypes. Details include 224 characters in six styles and manually edited kerning.

http://www.behance.net/gallery/Frontage-Typeface-freefont/3292158






I chose this typeface because I really loved the personality it had. I also enjoy the spacing and how the type reads with the shadows, colors, and patterns. I think it is a fun type and can be used on all different types of things. Similar to my other posts this too is a more decorative typeface then what I would typically gravitate to. It's funny that the first two posts I found type that was really decorated and then when looking at this type it is kind of a halfway point between my first few posts and what I usually work with in my designs. I would love to get to use this type on a project or maybe even find a way to get it into my portfolio. Enjoy!



Tuesday, January 22, 2013

Rolling Stone Magazine "Tribute 1973 Issue"


I chose this Rolling Stone Cover because I really enjoyed the decorated text they used as their title. I always think Rolling Stone as good type and layout but when I saw this older style tribute to 1973 I was just really drawn in by the hand quality look and feel they achieved with this title. I also really thought it was neat how they tied the text in with the drawn imagery.


This is from a Rolling Stone with two covers, this was the one paying tribute to 1973. On the inside you find these timelines that have historical events or things going on during that year. The other cover was on the inside as the second layer with the current up to date issue info. I liked how they tied it all together to give the tribute its look and feel. It was easily understood as cohesive and you knew the timeline went with the cover just by text style and the color choices they went with.























I think lately I have been drawn to these stylized typefaces and decorated texts because it is very different from what I typically use and what I have been working with lately. Designing heavy for web and mobile platforms as well as setting up my portfolio I am used to working with clean, very modern type so its kind of nice to get to investigate into other type choices that I don't get to use on a regular day to day basis. Similar to my first post I hope for at least one of my projects in this course I can find a way to incorporate some type of decorated text.

Tuesday, January 15, 2013

We Love Typography- 60's Horror Film Type

 

Horror Film/Poster Typeface
Classification: Ornamented/ Novelty

 I found this typeface on We Love Typography and wanted to learn more about it. This typeface was used in horror movie posters and advertisements. The two pictures are slightly different but have the same aesthetic. You get the same movement from the type in each poster. I found these to be really interesting in comparison to what we consider horror today.

These are movie posters from 1964. The director of the films, Del Tenney, did a double feature with the two films and I just love the typeface and the layout. The audience of these posters would be anyone interested in horror films or customers at a movie theatre or newspaper where these would be shown.



The typeface enhances the message with movement. Even when you just get the close up shot of the type above these posters you could probably assume what it would be for. The layout cracks me up between the relationship of type and imagery. You have the scary monster with the lighter type on top and then the beach party on the top and the creepy lettering in the bottom right (it forces your eye around the chaos). The other one is also interesting in the fact that you can almost hear what the words are saying by there shape and movement.

http://www.creativepro.com/article/scanning-around-gene-horror-and-exploitation



It's funny that I chose this type style because my style tends to gravitate to a very clean, simple, modern style  I use a lot of futura, avenir, etc. My goal would be to branch out and try and use a more ornamented typeface in my work this semester. I defiantly think these posters will help inspire me.