Thursday, February 21, 2013

Human Letters



"The use of people’s body as a display medium in exchange for money has been a fairly common vision in the streets of London for almost two hundred years. One of the only work prospects for non-English speakers involves standing on a busy street while holding printed advertising at the end of a stick or wearing it on boards around their neck, a position known as human billboard). 
Using the human body as a message display facility is a way of evading a tax on advertising by making it mobile, but also by using the humanity of the subject and its “freedom of speech” as a legal argument.

The flexibility of this casual form of communication, combined with the performative potential of togetherness, provided the right components to start thinking of a malleable letterform expressing an ephemeral message."


http://www.behance.net/gallery/Letterform-for-the-Ephemeral/361312

I found this on Behance and really just fell in love with it. I thinks its great especially against the black background and really kind of awesome how perfectly they were able to make the letters. The above blurb is about the piece and I really didn't think about this piece in the same way when I just looked at it before reading about it. It really is crazy how often we do see people holding advertisements on the street or even homeless people with cardboard signs and I never once thought of flipping the idea and using people. Anyways figured this was perfect for expressive type and hope you guys enjoy! 






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