Saturday, February 16, 2013

Jaclyn Arens_Tim Burton




So where are all my Tim Burton fans?!





"For the design of the Tim Burton exhibition we were inspired by the dark yet inviting world where each of his eccentric characters is described by their individual quirks. We also loved the exaggerated body proportions found in many of his creatures (skinny long arms and short legs, big round heads on small bodies, distorted torsos, etc.). All this inspiration lead us to create a set of hand-drawn letters that live in the same realm as his creatures and references Burton’s handwriting as well."





I think this entire exhibit is genius!!

Project: Tim Burton
Project Team: Julia Hoffmann (creative direction), H.Y. Ingrid Chou (art direction and design), Inva Cota (design, typography), Paulette Giguere (production artist), Claire Corey (production manager)
Photos: Jason Mandela
Monster Mouth Entrance: Tim Burton (design), H.Y. Ingrid Chou and David Hollely (art direction), TWOSEVEN, Inc. (production)

Awards: Type Directors Club, Typography 31

Press: featured in "Sensation–Theme, Promo & Campaign" published by Sandu Publishing. 

Project: Tim Burton: 30 seconds
Project Team: Julia Hoffmann (creative direction), Tim Burton (director, illustration), Chris Tichborne (animation), Mackinnon and Saunders (production), Danny Elfman (sound), Martin Kelly (Lighting Camera), Flix Facilities (CGI animation)

Awards: Type Directors Club, Typography 31




For this unique exhibition graphic design challenge, the goal was to take all these visual references and distill them into a simple graphic treatment that celebrates Burton’s work.



To watch the Tim Burton's MoMA animation go to http://www.youtube.com/watch?v=kFZ3gP0pqzE&feature=player_embedded 


I am completely inspired- from the exhibition’s entrance, the design process, the custom typography, the brochure, and the time and making of the thirty second animation (from Tim Burton's original robot design). It has given me a new perspective on the creativity and work that goes into designing an exhibition.

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