Font Explorer X Advertisement

So I thought this was pretty clever. I'm sure plenty of designers flipping through the magazine have been stopped by this ad's bold color and graphic design. It's an ad for Font Explorer X, a font management software, that I found in Codex magazine. I like how the ad's designer brought together different fonts, serifs and sans serifs, to create an image. And the idea of a typeface pocket knife is perfect in depicting the usage of this software... like their ad says "simple and practical."

This is a great example of using type to create an image, viewing them as forms, rather than text, as the ad tilts, stacks, and repeats letters. I enjoy how the different fontfaces are used in the appropriate situations, depending on its form, like the m's made to look like a sort of corkscrew.

This is ad is very thoughtfully designed, in how the all-white image is set in the center of a bold, red background. It is definitely something I could always revisit, when thinking of similar projects.