MoMA - Shape Lab

Shape Lab is an interactive educational space for families. The educators’ intention for this space was to encourage visitors to interact with the space and explore the different ways artists use shapes in painting and sculpture. The space was filled with interactive tools and furniture, educational toys, art books, and shape learning activities. The original project request was to design an identity for its title wall. Instead, they designed a multifunctional activity wall, which both communicates its message and functions as a fun learning game.

 I thought this was a pretty cool interactive exhibit that breaks down how letter forms are created with a combination of simple geometric shapes. I like that the exhibit is for all ages, so typography can be enjoyed by everyone. The display font is fun because some of the recognizable aspects of the letter forms are implied and play on positive and negative space.

http://momadesignstudio.org/Shape-Lab