I really enjoyed the aesthetics involved with the brochure
sent out to the teen audience of MoMA. MoMa teens offers lectures, events,
courses, internships, and more to teenagers. The brochure or “mailer” is filled
with this information. Its clearly aimed at a teenage audience as seen by the
bright colors. The white text compliments the background colors and imagery,
and gives great emphasis to the information being displayed. This is a much-needed
variation from the plain, generic black and white brochure.
Project: MoMA Teens Mailers
Project Team: Julia
Hoffmann (creative direction), August Heffner (art direction), Jesse Reed
(design), Althea Penza (production)
Photos: Martin Seck
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