Uhm, yep...Beer. Turkish Brewing company, Turborg came out with this great ad campaign poster that used their beer cans and bottles to create a sans serifish typeface to use on their posters. "Adam Gibi Bira" is their slogan, which roughly translates into "Beer as beer should be."
 |
| The same letters are built differently. |
 |
| Notice how intricate each letter is. |
 |
| This poster in-progress has over 840 layers in it. Whoa! |
|
|
This is definitely one of the most detailed type manufacturing I've seen in a while. Each letter's internal structure changes, while at the same time, it's external structure stays the same, insuring that the type shapes read the same. The designer must have had the patience of Gandhi, I tell you what. Turborg, I raise my beer to you in celebration of your fine type design work. Cheers!
No comments:
Post a Comment