Designed by a student at London College of Communication, is a typeface made completely out of candy. The objective of the assignment was to create a typeface out of any material and to give it an appropriate message. The designer is potentially considering making a useable typeface from this alphabet.
The font is a sans serif font that is modeled after the Avant Garde Gothic typeface. The student is simply attempting to express his love and need for candy by spelling out, "I want candy," out of candy. The message is simple, and could potentially have been pushed further, but it is well executed. Considering that this was for a design project and would be seen only by other students and professors, I would say the student was extremely successful. In addition, the composition of the poster is very centered and simple, this adds a blatant but slightly humorous element to the message.
I don't know if I will be making any typefaces out of candy any time soon, but typefaces made out of random materials like these are very fun to look at and they help my brainstorming process in future projects by being able to recall projects like these.
Source: http://www.behance.net/gallery/I-Want-Candy-Experimental-Typography-2009/732387
-Justin Hernandez
No comments:
Post a Comment