Monday, February 18, 2013

Quay Brothers - MoMA




This MoMA gallery exhibit uses a condensed modern serif for its display type. It has a very upscale feel, but the pairing with a slab serif and different weighted sans serifs help to unify the type with the imagery placed throughout the exhibit.

The pairing is very nice, and hopefully I can develop a better eye for it as well  The slab serif is a bit unusual in that not every letter has slabs. More than likely they took a type family with both a sans serif and slab serif version and mixed them to achieve this look. The R's on the other hand, with its slabbed stem and sans serif leg, point to something a bit more interesting. Of course the slabbed R could just be like that.

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