Beyond Gemetry

The measure changes for each little part of each section. The book has wonderful variations that provide a nice view into how things work together to create a solid system.

Parts of an Exhibition Catalog

The parts of an exhibition catalog vary from book to book, but not so much that there isn't a definite pattern of what belongs in one. We grouped each part into one of three sections based on where it normally appeared in the books we looked at. The front matter is first and precedes the main content; both are followed up by the back matter.

Front Matter

• Cover/Dust Jacket/French Flap
• Blank page
• Title page 
• Book curator
• Authors
• Designers
• Exhibition title (shared with book).
• Publication Information
• Table of Contents
• Sponsors/Lenders to Exhibition
• Foreword

Main Matter

• Essays
• Picture/Plates

Back Matter

• Notes
• Bibliography
• Exhibition Checklist
• Section pages/Divider
• Chronology
• Index

The order of each part wasn't always in that exact location, but it was reliably in the section provided.

Work Is Worship

I found this via Typography 31 , but decided to get pictures of this piece online (instead of poor lit images). 

This sans serif type is made up of 23,000 pencils on a 20 x 9 ft wall. Based off the Indian adage, Wieden + Kennedy, Delhi took pencils as a symbol of their craft and used it to represent themselves and their outlook. It is placed in their reception area so those who come in will see this and know.

The amount of effort that had to go into this is amazing. This really inspires me with our current project.

Quay Brothers - MoMA

This MoMA gallery exhibit uses a condensed modern serif for its display type. It has a very upscale feel, but the pairing with a slab serif and different weighted sans serifs help to unify the type with the imagery placed throughout the exhibit.

The pairing is very nice, and hopefully I can develop a better eye for it as well  The slab serif is a bit unusual in that not every letter has slabs. More than likely they took a type family with both a sans serif and slab serif version and mixed them to achieve this look. The R's on the other hand, with its slabbed stem and sans serif leg, point to something a bit more interesting. Of course the slabbed R could just be like that.

HTML & CSS: Design and Build Websites

This book for Interactive I, HTML & CSS: Design and Build Websites, teaches readers about (you guessed it) HTML and CSS. It makes use of humanist sans serif typefaces, which appear to be Gill Sans and Verdana. I like the size and leading of the body text because its easy to read and is reminiscent of something you might encounter on the web.

Left Hand Pianist

This poster (found via Typography - 2010 Type Directors Club)  for Takeo Tchinai's show, Left Hand Pianist, uses a modern type face called Braggadocio Regular. It achieves a vintage feel, while still feeling contemporary. The pairing with the simple illustration adds to this effect. The angled plane prevents the type from feeling too square. The type is not normally a type that I would attempt to use, but seeing it used in an appealing way makes me rethink this position.

Pid Game Logo

When I first saw this indie title's logo I wasn't sure I was looking at a game. Most game logos are overdone or not really logos. This on the other really stands out to me in that its appealing to look at. The logo is a custom variation of an italic old style serif type. Its often pair with an unaltered version, or one that is rather close to it. I can't exactly place what type it is.



Visually, this game is stunning. The logo fits in well with the storybook art style of the game. As a game developer, achieving this kind of nice unification between the both the art style and logo is very appealing. Knowing what it takes to create both a logo and game, lets me appreciate this all the more.

Popular Science Logo

The closest match I could find for Popular Science's geometric sans serif logo is FF DIN Schriften Black. There are some alterations, so I'm not completely certain that is the typeface, but it's really close. Assuming that there has been alterations, I really love the idea of taking and existing typeface and really making it your own. The type in this is bold and eye grabbing, but does this without taking away from the rest of the cover. 

Also in this issue was this slab serif article headline. It interesting how they were able to place the type with the scene with all the added depth you would imagine. This magazine details new and interesting things coming out of the vast world of science, or in this case, a problem that exist and how science can be used to fix it.

Both of these examples are simple examples of type, but used in interesting ways and novel ways. I would love to customize a typeface to better fit my needs in the future similar to how they did.

Typejockeys Business Cards

This set of business cards from Typography (2010 Type Directors Club) make use of vintage style hand-lettered serifs. By placing the names at the top of the cards and having strong flow between the words in them, the designer is able to create a nice sense of hierarchy. The cards highlight the name of the company and person, while still allowing the concept and flow of the text to shine. A design client will appreciate the overall visual complexity and usability that the card reflects off of the firm. Although, the concept is clear and eye catching, I feel it does sacrifice some readability (but not enough to get in the way of how usable it is).

I love the idea of letting text flow together to create a nice rhythm for the reader. This is challenge because the type has to be hand-lettered and takes a lot more time and effort. Maybe one day, I'll be able to sit down and attempt it.