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This is a series produced by several typographers designers, creative designers, etc. The main typographers are Juan Carlos Pagan and Craig Ward. When Powerball doubled its jackpots, it gave New York Lottery players the chance to win gigantic amounts of cash. So the ad agency (DDB New York) was brought on to make print ads that communicate this big event, and to do so, the ads were literally made out of money. They enlisted Craig Ward to create a font using nothing but cash. Although the process was endless, the ads turned out wonderfully, or as they put it "worth every cent." I will remember this innovative technique for future projects.
Thank you!
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