For this week's post, I found something from this years CA Typography Annual:
The piece is from Commerce House in Dallas. It was created by designer James Harrison and students from AIGA's UNT Chapter. It is an environmental piece made entirely of army men spray painted red and then super glued to a wall. They come together to spell "War Room". I think it was quite ingenious to use army men to create type having to do with a war theme, since small army men are usually played with by children. And the fact that they are actually glued to a wall (a place childrens' toys are rarely found) makes it that much more uncomfortable. It calls to the fact that we so easily "toy" with people in so many aspects of life (war in particular).
The actual concept behind the War Room, however, is just that: conception. It is in this "war room" that ideas are battled out and fought for. It is a really great way to show the creative process and how so much of it really is like a war.
The typeface is Commerce's house font, Neutraface from House Industries, and the red is actually their brand color as well. The type face is a great, albeit ironic, choice considering that the piece is anything but neutral. Neutraface is a great big, bold, typeface that is good at being seen. It's also got this wonderful 60s vibe to it. Overall, This is a really wonderful type piece that really uses objects in an interesting way. It's placement on a wall allows it to be seen and the color choice is anything but quiet. It is very successful in communicating it's specific message within it's specific environment.
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