Monday, January 28, 2013

Manufacturing Hysteria

Hello all!

So whilst browsing fontsinuse.com I came across this interesting book cover:
Manufacturing Hysteria by Jay Feldman

The typeface used is called Eden. It was originally created in 1934 by R. Hunter Middleton and then it was revamped in 1992 and 2007 by Jason Castle.

I think what originally caught my eye was the blatant red and white stripes, but upon further inspection, I saw the type. For a second I actually thought this was an old World War 2 book or poster. The artwork was actually published in 2011, so obviously the designer made the right choice in Eden.
Eden, to me, is like a cross between typewriter and Didot. It has a certain militant formality to it. Perfect for this senario. It helps to enhance the officialism of the book (or perceived officialism of it). I also find the serifs of Eden very interesing. Instead of fading to a point, they become blocks. It reminds me of an old military document. It draws me in by making me want to read this "classified" document.

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